It conveys a colorful and wonderful travel experience, just like a happy flower in blooming.

Yellow represents a happy mood, orange a warm feeling, red a warm service, blue a comfortable experience, and green a healthy trip. It reflects the wonderful all-elements travel experience provided by China Tourism Group on all dimensions.

It strengthens tourists' cognition of China Tourism Group by inheriting the imprints of the former logo and history of the Group, and at the same time, the collage design presents the Group's characteristics in quality innovation and diversified development.

The encircling stand for tourists who gather and set off to experience better tourism services provided by the Group. At the same time, it reflects the close cooperation of various businesses under China Tourism Group and the corporate cohesion and industry leadership.

The concise pattern in diverse colors and modern design hits home a sense of attraction while reflecting the strategic goals and brand capabilities of China Tourism Group. It also inherits and simplifies the previous Red Star logo, highlighting the corporate image as a world-class tourism group with global competitiveness.